This crisis has created a need to do a lot more with less resources.
Marketers, in particular, are under a lot of pressure to pivot their strategy and ensure their brand stays relevant during difficult times.
But, although quality does make a difference, marketing right now is a game of strategy and scale. At the end of the day, only a small fraction of the people reached by a brand will actually convert.
Which means the more people marketers reach — and the more touchpoints involved — the better. If you’re already feeling stretched thin, don’t worry. Reaching more people doesn’t necessarily mean doing more. In fact, there are a few circumstances where it’s actually better to do less.
Here, let’s dive into five areas of marketing you can practice the “less is more” approach to ensure higher efficiency, and less time wasted.