By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers.

So why aren’t you using it yet?

For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. And these would be valid reasons … if any of them were still true in 2020.

Video technology has come a long way in the past few years. We’ve gone from “put it on YouTube and hope the millennials find it” to video enablement platforms which empower small businesses to create, share, and analyze videos without the agencies, actors, or expense.

In fact, 88%of video marketers reported that video gives them a positive ROI — a 5%increase on last years figure, and a world away from the lowly 33% who felt that way in 2015.

If you haven’t seen what video can do for your company, it’s time to stop putting it off.

In this post, let’s review the top video marketing myths.


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