The adage “patience is a virtue” doesn’t apply online.
Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings.
So what’s the biggest factor contributing to your page speed?
Size.
It takes browsers time to download the code that makes up your page. It has to download your HTML, your stylesheets, your scripts and your images. It can take a while to download all that data.