With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish.
Fortunately, there are a few specific Instagram marketing strategies you can implement that have proven effective. For instance, you might optimize your posting times to ensure maximum engagement, partner with an influencer to spread awareness, or designate a content creator to craft more compelling content.
Additionally, to delight your current followers and attract new visitors to your page, you might consider hosting an Instagram giveaway.
Simply put, an Instagram giveaway allows you to offer something for free in exchange for an Instagram like, comment, or other pre-determined requirement.
For instance, take a look at this giveaway from Fabletics:
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There are a few reasons why this giveaway works — first, Fabletics partnered with Blissworld, which enables both businesses to reach the other brand’s audience. Second, Fabletics asked viewers to “tag your bestie” and follow both brands. This doubles the reach they might’ve had if they’d only asked one follower to comment.
When done correctly, giveaways can help you establish your brand on Instagram, cultivate a loyal following, and share your impressive products or services with a larger audience than you could organically.
Here, we’ve created a complete guide on how to run your own giveaway, to ensure you’re able to delight and engage both new and existing followers on Instagram.