I love online shopping. In fact, online shopping is almost the only way I shop.

And I’m not alone.

In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers.

As a marketer, these figures prove that businesses should invest in Google shopping ads.

Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up.

In this post, we’ll review how to structure your Google shopping campaign and the top strategies that’ll drive sales.


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