This morning, as usual, I started my day by checking my emails.
While this process doesn’t usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement:
Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile. It also made me feel valued as a subscriber to their record label’s emails — with just one video, Specialist Subject Records strengthened the consumer relationship I have with them.