When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use?

Well, that’s when a custom reporting tool comes in handy.

What are custom reporting tools?

Custom reporting tools provide the ability to create personalized and unique (or customized) reports for your data. In addition to selecting the data you’ll display in your report, you can also customize a report’s metrics, dimensions, appearance, and more.


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