When I graduated from college a few years ago, there were a couple of lessons that stuck with me.
First, as a journalism student, I was taught to never write a conclusion for an article.
While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts.
Second, in my screenwriting class, I learned that every sentence you write should either move your story forward or reveal information.
As a blog writer, this second lesson is the standard I hold myself to. With conclusions, it’s no different.
Conclusions are a necessary element of your blog posts because they guide your reader on what to do next.
Below, let’s review the top ways to absolutely crush the ending of your blog post.