What are some of the reasons you run an A/B test?
When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. I think of how changing one simple element can be the deciding factor for customers, and that running a test will help me figure out the preferred design.
Up until recently, I thought that there was only one kind of A/B test. After all, the definition itself is pretty straightforward.