What are some of the reasons you run an A/B test?

When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. I think of how changing one simple element can be the deciding factor for customers, and that running a test will help me figure out the preferred design.

Up until recently, I thought that there was only one kind of A/B test. After all, the definition itself is pretty straightforward.


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