Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry.

A few stats in the blog corner:

  • 59% of marketers find business blogging valuable. (DemandMetric)
  • Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. (HubSpot)
  • About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. (WordPress)


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