Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry.
A few stats in the blog corner:
- 59% of marketers find business blogging valuable. (DemandMetric)
- Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. (HubSpot)
- About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. (WordPress)