If you’re looking for the best way to divide a room full of marketers, bring up the topic of guest blogging.

Without a doubt, you’ll start a heated debate. Some will say it’s a waste of time. Others will swear by it and treat it like an essential part of their marketing strategy.

As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance.

That’s why I wanted to create this comprehensive guide to guest blogging that anyone, from any industry, can start using right away.

Here you’ll learn the essential steps to creating a successful strategy:

  • Set specific, achievable goals.
  • Choose topics that will benefit your own business goals.
  • Find reputable guest blogging sites.
  • Conduct guest blogging outreach.
  • Write the post.
  • Track your posts’ results over time.
  • But before we dive into the strategy, let’s first define what guest blogging really is.


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