If you’re looking for the best way to divide a room full of marketers, bring up the topic of guest blogging.
Without a doubt, you’ll start a heated debate. Some will say it’s a waste of time. Others will swear by it and treat it like an essential part of their marketing strategy.
As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance.
That’s why I wanted to create this comprehensive guide to guest blogging that anyone, from any industry, can start using right away.
Here you’ll learn the essential steps to creating a successful strategy:
But before we dive into the strategy, let’s first define what guest blogging really is.