Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.
When comparing the mobile homepage and desktop homepage, I saw that the images and layouts were optimized perfectly. This checked off another item on my list.
And finally, when clicking on a recipe, I was greeted with a video demo, in perfect quality. This was unexpected and entirely welcoming. That was the moment I regarded Google AMP as an awesome tool for sophisticated, compelling websites.