Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.
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When comparing the mobile homepage and desktop homepage, I saw that the images and layouts were optimized perfectly. This checked off another item on my list.
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And finally, when clicking on a recipe, I was greeted with a video demo, in perfect quality. This was unexpected and entirely welcoming. That was the moment I regarded Google AMP as an awesome tool for sophisticated, compelling websites.