When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information.

I’m not alone in my preference for Google Maps, as it is six times more popular than other navigation apps. Given its popularity, it’s critical you optimize your business to appear in Google Maps search results.

In this piece we’ll cover the basics of Google Maps marketing, best practices for optimizing your Google My Business for search results, and marketing tactics you can employ to improve your local SEO.  


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