While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms.

In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.

While your business page might not have live capabilities yet, once it’s available you can use it to launch new products, demonstrate thought leadership, and boost your content strategy.

In this post, we’ll look at how seven brands have been doing that with LinkedIn Live.


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