Although Cyber Monday has been described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019.

And, although 2019 had some of the most successful online Black Friday sales ever. The events of 2020 could lead to even more online transactions this holiday season.

As an advertiser, you might want to learn more about growing online purchasing behaviors — and how you can leverage it in 2020.

Below, we’ll highlight what we learned from polling 300 consumers last year. Then, we’ll present a few consumer behavior predictions you’ll need to know about when determining your 2020 Black Friday ad strategy.


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