In today’s day and age, marketing is all about personalization.
It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years.
In fact, 87% of account-based marketers say ABM initiatives outperform other marketing investments.
Plus, one in five accounts targeted through ABM becomes considered a qualified sales opportunity.
That’s why ABM is an important tactic to implement if you sell high value B2B products or services to a finite number of companies who have a multi-person buying committee and require personalized content and engagement.
As a marketer, that might seem like a daunting task, because you’ve probably felt the pain of tools that were hard to use, didn’t integrate with your systems, or made collaboration among teams hard.
That’s why using marketing automation and ABM software to make the process seamless is a good idea.
Below, let’s review how to automate your account-based marketing strategy.