Keywords are king when it comes to engaging users and increasing your search engine ranking.
As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the coveted number one spot.
Most actionable SEO advice boils down to a few solid suggestions: Do your market research so you know which keywords are relevant to your target audience, and create content that’s timely and relevant.
Something that doesn’t make the SEO rounds quite so often is keyword cannibalization. While this unpleasant-sounding issue won’t sink your website, it can cause your pages and posts to rank lower than they should and — if left unchecked — could harm the overall reputation of your site.
Here’s what you need to know about finding, evaluating, and eliminating keyword cannibalization.