With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services.

As an avid online shopper, I know the power of Facebook advertising firsthand. Consider, for instance, the ad I saw on my Facebook feed a few hours after completing a purchase on Free People’s website:

Despite my recent Free People purchase (and dwindling clothing budget … ) I couldn’t help but click. I’d just been on their website, but I hadn’t seen these clothes yet.

Which leads me to my point: the power of targeted advertising.

With over 7 million advertisers on Facebook, it can be difficult for brands to stand out on Facebook amidst the masses.

Here, we’ll dive into the various Facebook ad targeting options you might consider to get the highest ROI on your campaigns — plus, Facebook advertising tips from HubSpot’s Paid Ads specialist, Nicole Ondracek.


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