In 2020, as brands adapt to remote work, they’re also learning how to shift their in-person events to online-only programming.

When you surf the web on any given day, odds are you’ll see at least one social media post, email, video, or stream that promotes or covers an online event.

And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events. For example, unlike physical events, virtual events, such as live streams or webinars, enable your brand to gain awareness from international audiences, period.

At this point, it seems like online events aren’t going away anytime soon. But, with the popularity and necessity of online events in 2020, the landscape has become quite competitive. For any given event, there are a handful of competing webinars, live streams, or Q&As that discuss similar topics.

If you’re one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? And, in a sea of virtual events now being promoted all at once, how do you stand out?

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Here are their five go-to tips.


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