When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign.

The reason?

Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.

As a marketer, that might seem like a daunting task. However, grassroots marketing can actually be cost-effective and achievable for any brand.

Below, let’s review grassroots marketing from the best strategies to examples that’ll inspire your own campaigns.


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