This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Cliché: A picture is worth a thousand words.
Fact: HubSpot’s pictures are worth 120 thousand clicks.
Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year — to eight million organic pageviews per month. This is about three million new organic views we didn’t have at the beginning of 2018.
Where that traffic is coming from is equally exciting.