The infographic is one of the most effective mediums content marketers have at their disposal. It’s a format that allows you to create content that’s compelling and compulsively shareable without sacrificing utility and thoughtfulness.
But there are some cases where normal infographics just don’t cut it. So what can you do to elevate them? Is there a way to make them that much more gripping and intriguing? If you’re asking yourself those questions, you might want to consider making your infographics interactive.
Here, we’ll go over what an interactive infographic is, learn what it takes to make one, see some examples, and review some of the programs you can use to make one of your own.