Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more?
Alternatively, do you find the biggest results just aren’t there for the amount of work you put into the creation? If so, you’re not alone. While these offers can provide in-depth insights for prospects, not every prospect sees the value in them.
Still, we continue offering premium content to build trust throughout the buyer’s journey and learn information about prospects along the way.
And yet, the problem remains: Where do you draw the line between offering free, useful content and charging for your expert knowledge and insight?
Some brands are beginning to define this blurry line by developing their own learning management systems (LMS), as a private hub for paid access to their best educational resources.
And yes, you can even build an LMS in HubSpot. Here, we’ll explore what a learning management system is, the benefits of using one, and how you can repurpose content into your own guided learning course.
Let’s dive in.