Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent.
In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads.
If you have a blog, you’ve probably sent newsletters to notify subscribers about new blog posts. Alternatively, perhaps you’ve used newsletters to send business-related information to your subscribers.
Anyway you slice it, newsletters help you keep your contacts engaged with your business.