My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it.
My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece. After I address her edits, my piece always looks more polished.
Asking other people to evaluate your work applies to almost every discipline, especially user experience and design. It’s not smart to rely on yourself when evaluating your own product or website design. You’re partial towards it, and that can skew your perception of reality. Learning directly from the people that your work is actually for — your users — is what enables you to craft the best user experience possible.