If you work at a nonprofit organization (NPO), then you’re already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy.
With scarce resources, relatively limited staffing, and leadership attention spread thin across numerous areas, investing in cohesive marketing efforts can often take a backseat to more pressing matters.
But having a marketing strategy is absolutely crucial to bringing in new donors and ensuring your organization gets recognized by the right people. And the most effective (and accessible) marketing tactic NPOs can put their effort towards is email marketing.
Email marketing is far from dead — and this is especially true in the world of NPO marketing, where personalized messaging and relationship building are keys to success. Plus, building an email strategy is usually less expensive and time consuming than other strategies.
In this post, you’ll find out how your nonprofit can stay connected with donors and bring in excited new prospects through email marketing.