Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
Frankly — because it works.
When industry competitors’ congest search engines, the GDN can be a great alternative. With it, there’s less competition for inflated keyword bids, so you’re more likely to reach users actively searching for your products and services. Though the audience intent is not as strong, you get a much lower cost-per-click and many more impressions.