Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences.
Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%.
But, even if you already know about the importance of video, I’m willing to bet you aren’t completely aware of how other brand’s are using video … or, more importantly, why.
Each business will use video for a completely different goal — ranging from increasing brand awareness, to boosting SEO.
Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Hopefully, these statistics will inspire you to use video in new, unique ways in 2021 and beyond. Let’s dive in.