This post is written by Kerry Shearer, “The Livestream Expert”. Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. 

In 2020, the way we work, shop and entertain ourselves has been completely up-ended.

Work and school transitioned online, placing many people in unfamiliar situations with frustrating technical challenges as they livestream from home.

The results have sometimes been cringe-worthy.

On live webinar meetings, for example, we’ve been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video.

Not the best way to make an impression!

The good news is that it’s actually pretty easy to give your viewers an outstanding experience, whether you’re participating in an online meeting on Zoom or livestreaming on popular platforms like Facebook Live, Twitter Live, Periscope or Instagram Live.

When you have the right mindset, the right approach, and the right accessories, you can absolutely look and sound like a pro.

Here, I’ll share my best practices when it comes to live streaming, including the platform(s) you should consider when livestreaming, and all the equipment you need to get started.

But first — let’s dive into the benefits of livestreaming for businesses.


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