The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate.
As a result, there’s a kind of constant content competition underway as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO).
Gone are the wild, wild west days of the World Wide Web where keyword spamming and content stuffing were the norm to drive search engine interest.
Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle.
While part of this effort comes down to writing relevant, accurate, and interesting content, there’s another key component: Dofollow links. With the right approach, these links can help leverage great content into higher PageRank and better search results.
Here’s how they work.