As marketers, we all want to climb the career ladder as quickly as possible. But if you’re going to become a marketing manager one day, you first need to learn what the role demands.
Moving up in ranks means becoming more involved in the marketing process, and eventually becoming the principal implementor.
As a marketing manager, you’d be in charge of a team. Employees will look up to you as you once looked up to your manager.
However, accepting this position comes with increased responsibility. It can feel rewarding to watch your strategies come to life, but it’s important to understand what the role entails.
Below, we’ll go over what a marketing manager is, what a marketing manager does, the management process, and the skills and education you’ll need to become one.