To consider what ad fatigue is, let’s start with an example.
Consider times you’ve changed the TV channel because you’ve seen the same ad ten times that night already.
Alternatively, think about occasions when you’re so tired of hearing a certain commercial that you switch off your radio completely.
These are both examples of ad fatigue — an issue that occurs when users become too accustomed to a specific type of ad, thus reducing its effectiveness.
As marketers, it’s crucial we continuously serve fresh, high-quality, and targeted ads to ensure your content continues to inspire your audience, rather than causing frustration.
Below, we’ll discuss what ad fatigue is, common symptoms attributed to ad fatigue, and what you can do to fix it. Let’s dive in.