Every week, I use LinkedIn to talk about current events and connect with other content creators.

And I’m not the only one. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms.

In the last year, companies have started to use the social network’s new live-streaming technology.

While Facebook and Instagram launched live streaming features in 2016, LinkedIn just recently decided to join the live streaming platforms.

In February 2019, LinkedIn Live was launched to individual users. This year, it was announced that LinkedIn Live would also become available to business pages.

With this announcement, LinkedIn decided “to bring you a tighter integration between LinkedIn Events and LinkedIn Live, by turning these two products into a new virtual events solution that enables you to stay connected to your communities and meet your customers wherever they are.”

Live streaming continues to gain popularity among audiences. In fact, in 2019, internet users watched 1.1 billion hours of live video.

Additionally, according to Go-Globe, by the end of 2020, live streaming is expected to account for 82% of all internet traffic.

Plus, LinkedIn Live streams have increased by 158% since February 2020.

Although LinkedIn Live isn’t available to all businesses right now, it might be time to start thinking about live streaming.

To get started with LinkedIn Live, you can complete an application online to become a Live broadcaster.

In this post, let’s review how you can leverage LinkedIn Live in your marketing strategy to attract new audiences.


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