Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives.
There are various social media platforms to choose from, and each comes with a user base that brings different advertising potential. Even though there are so many platforms, HubSpot marketing experts Kelly Hendrickson and Andrew Delaney don’t think that you should be using all of them.
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Hendrickson says, “When it comes to choosing which social platforms to invest in, there’s often not a one-size-fits-all answer.” This is because, based on your business’s buyer personas and marketing goals, certain channels will help your advertisements gain more traction, while others may not be as impactful.
This post covers six different social media platforms to give you an understanding of when you should and shouldn’t elect to use them in your social media advertising strategy.