In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content.

And the craziest part? People will probably spend even more time streaming content in 2020.

The statistic above is just one of many that shows how popular live video is becoming. And, with any social media or online video trend, marketers are taking notice and learning how to implement it in their own tactics.

If the mounting research about live video has intrigued you, you might be asking more questions about live video in the near future.

Specifically, you might be wondering, “Which types of live content are driving people to tune in?”

To figure out what’s driving the world to watch multiple lifetimes’ worth of content in one year, I decided to conduct a Lucid survey of over 400 consumers to learn which types of content they watch the most.


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