What is Business Blogging?
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.
“It’s for a friend,” she said.
Sure it was.
I told her I’d shoot over one of our up-to-date blog posts about why businesses should blog and … I couldn’t find one. Whoops. Quite the meta mistake.
So I’m doing it now. If you’re trying to explain one of the core tenets of inbound — business blogging — to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps.