In 2020, brands are leveraging virtual events more than ever.
And, although some marketers once believed that “webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event.
Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions.
Because of their educational format, webinars can offer a number of great perks to brands.
First, you can build a sense of credibility by hosting a webinar on a topic your company has expertise in. Second, webinars can enable your fans to interact with you digitally.
Lastly, and most importantly, webinar signups can lead to a bigger contact list, more prospects, or purchasing conversions.
But webinars aren’t always easy to plan and execute.